EXPERIENCE
John's career spans several key multi-national and privately-held CPG and Health Science organizations in both branded and private label markets. He has extensive knowledge and experience in the areas of strategic sales and business leadership and planning, as well as sales team mentoring and results-driven sales programming.
2013 - PRESENT
MANAGING PRINCIPAL JOHN KING CONSULTING
Providing sales & marketing consulting services for small to medium-sized organizations seeking sales growth via expanded distribution and offerings within both Canada the US. Services include contract sales leadership, team design, training, mentoring, key account management, plan development, sales and financial planning and strategy development.
CONTRACT 2021 - PRESENT RIVERDALE WINES INC. / A PERFECT TOUR INC.
Providing strategic business and financial management services to drive profitable sales performance while
re-designing and re-aligning both businesses post-COVID to drive future profitability and strategic partnerships.
CONTRACT 2019 - PRESENT HITCHINGE (DREAMVIEW ENCLOSURES INC.)
Providing strategic business advisory services to secure a global business partner to build and implement a global distribution partnership for a patented business solution in the marine hardware industry.
CONTRACT 2022 - 2021 DELOITTE CANADA
Provided strategic planning and consulting services to a client implementing an actionable, measurable and executable Strategic Plan to grow their business.
CONTRACT 2020 - 2021 CURATUS INC.
Provided key strategic financial direction to support the start-up of a new wine storage/business networking business in Toronto.
CONTRACT 2013 - 2014 EUROTRADE IMPORT/EXPORT INC.
CONTRACT 2017 - 2020 ORO CAFFE
Provided sales & marketing consulting services for small to medium sized organizations seeking sales growth via expanded distribution and offerings within both Canada the US. Services include contract sales leadership, team design, training/mentoring, key account management and plan development, sales and financial planning and strategy development.
2017 - 2020
VP CLIENT SERVICES TRANSITION PATH INC.
Providing client focused, innovative web-based business solutions supporting the critical area of Human Knowledge Capturing Retention and Transformation. Business Solutions focus on key areas such Succession Planning, Job Transition, Retirement, New Hires, Role Definition, Performance Benchmarking and Process Re-design.
2015 - 2017
DIRECTOR OF SALES, CANADA IRVING PERSONAL CARE
Managed all Canadian customer’s product development, packaging inventory and sales growth plans for a multi-million dollar Private Label Diaper business. Implemented and executed key product line transitions and new price increases for all customers in 2016 (Loblaws/Shoppers Drug Mart, Sobeys, Walmart, UGI (Metro/Federated Coop/Northwest Company) while managing obsolete product inventory costs.
2014 - 2015
VP SALES, CANADA GRACE KENNEDY (ONTARIO) INC.
Managed a National sales team (6) to drive sales growth and profitability for a multi-million dollar International Branded Food and Beverage organization. Drove record sales in 2015 (+14% - $45M) via strong customer promotions and new product innovation (Caribbean, Coconut and Organic products). Designed and implemented new customer pricing and promotional profitability programs for all major customers to managed margin growth, cost and price increases and promotions while driving both sales volume growth and improved margin management.
2011 - 2013
DIRECTOR, SALES & MARKETING RUBICON FOOD PRODUCTS LTD.
Managed a National Sales and Marketing team (5) and Regional brokers (2) for a multi-million dollar Branded Exotic Juice and Ethnic Food Products manufacturing organization. Drove overall record sales growth in 2011 (+21%) and 2012 (+23%) to $11.5M annually by expanding distribution Nationally while delivering profitability to the first time in our organization’s existence (2012).
2008 - 2010
VP SALES CANADA BAXTERS CANADA INC.
Managed a National Sales team and Regional brokers (5) for a +$100M Branded and Private Label Soup manufacturing organization. Improved both individual Customer and overall Business Profitability (+$4M to a breakeven profitability) in 2009 through negotiating both price increases with all major customers and better promotional program management.
2007 - 2008
ASST. DIRECTOR, SALES PLANNING IOVATE HEALTH SCIENCES INC.
Designed, implement and executed a new S&OP demand planning and forecasting process driving employee productivity improvements +25% while increasing forecast accuracy (+40%) and reduced inventories by (-20%, +$10M).
1994 - 2007
DIVISION SALES MANAGER,
CANADA REGIONAL SALES MANAGER, ONTARIO FINANCE MANAGER, CANADA
CADBURY SCHWEPPES AMERICAS BEVERAGES
Managed a National Sales team (3 RSM) for a +$60M Branded Soft Drinks Concentrate business (Canada Dry, C’Plus). Drove Sales growth Nationally (+8% 2005-2007) and in Ontario (+30% 1998-2004) while improving Market Share (+27% points) to #1 position in the Market (65% share). Lead Key Account Management and Marketing initiatives partnering with Coca-Cola Enterprises Sales teams to drive new product innovation, packing initiatives, media and consumer marketing promotions and effective sales team incentive programs focused on driving annual sales growth plans and consumer trial and brand awareness.